Originally from https://www.buzzfeed.com/alexkantrowitz/facebook-to-decrease-publisher-reach-to-show-you-more-from-f?utm_term=4ldqpia
Facebook is making changes to its News Feed to align with newly articulated values, and it means you will soon see more stuff from your friends and families and fewer things from publishers and brands.
It’s a move meant to keep the “social” in the world’s largest social network, but one that will likely cause some pain for publishers who have become reliant on its referral traffic.
Facebook sends enough traffic to digital publishers that many depend on it to survive. By and large, these publishers have dedicated significant resources to gobbling the most out of Facebook’s great traffic trough, building large "pages" and publishing to them with intense frequency (BuzzFeed is no exception). Their efforts have become ...continue reading
Facebook is making changes to its News Feed to align with newly articulated values, and it means you will soon see more stuff from your friends and families and fewer things from publishers and brands.
It’s a move meant to keep the “social” in the world’s largest social network, but one that will likely cause some pain for publishers who have become reliant on its referral traffic.
Facebook sends enough traffic to digital publishers that many depend on it to survive. By and large, these publishers have dedicated significant resources to gobbling the most out of Facebook’s great traffic trough, building large "pages" and publishing to them with intense frequency (BuzzFeed is no exception). Their efforts have become ...continue reading
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